1. I-Nordstrom (Ibekwe kunombolo 2)
Uma kukhona umushwana owodwa igama elithi Nordstrom lifana nawo, 'isevisi yekhasimende,' futhi awutholi ukuba ngumntwana wephosta ngokunikeza umthengi ngaphandle kokuthola isisekelo sokwenza kube ngokwakho ngesikhathi.Lokho kunaka kwegilavu emhlophe akuzange kudambe lapho i-inthanethi ifika: uma kukhona okuthile umthengisi wesitolo ophindeke kabili phansi, uthole izindlela zokuhlanganisa lokhu okubili kube uhlobo olusha lwesevisi yamakhasimende ehamba ngaphezu nangaphezulu.Cabanga ukuthi ngenkathi ivula isitolo sayo samadoda ebesilindelwe isikhathi eside eManhattan ngo-2018, yayinesiphithiphithi sedolobha engqondweni, yethula i-24/7 BOPIS ukuze ivumele amakhasimende ukuthi athathe izinto azithengile ngesikhathi sawo.Iphinde yanikeza izinguquko, imbuyiselo ecacile kanye nezitayela zomuntu siqu - abazoza kuwe ngokunethezeka kwekhaya lakho.Ku-inthanethi, ukwenza kube ngokwakho okuhlakaniphile kwekhasi eliyisiqalo, 'sicabanga ukuthi uzoyithanda' izincomo zomkhiqizo kanye nokukhuthazwa kwesitayela esisekelwe endaweni esithrendayo sokunikezwayo kwedijithali kuthumele izindawo eziyisithupha kusukela kunombolo yesi-8 ngonyaka odlule.
Isilinganiso sisonke somuntu siqu: 77
2. Qasha I-Runway (Isezingeni No. 3)
I-Rent the Runway ine-ace esikhwameni sayo samaqhinga okwenza kube ngokwakho izinkampani eziningi zezingubo ezingenakho ukufinyelela kukho - idatha eyengeziwe, idatha enemininingwane eyengeziwe, nezinhlobo ezahlukene zedatha.“Esikhathini esedlule,” kuphawula i-CEO uJennifer Hyman ngonyaka odlule, “bonke umthengisi ubengakutshela ukuthi ukuthengisa kwakho bekuyini, kodwa bebengakutshela ukuthi ikhasimende beligqoka lelo hembe ngempela, ukuthi beligqoka kangaki. , kungakhathaliseki ukuthi yahlala isikhathi eside kangakanani.”Ngenxa yokuthi izingubo ze-RtR zibuyiselwa endaweni yokucubungula yenkampani, inkampani inokuxhumana okuseduze nazo ― iyazi ukuthi yiziphi izingubo ezidinga ukulungiswa;iyazi ukuthi zingaki izinto zokuhlanza ezomile kanye nokugqoka ingubo engamelana nazo ngaphambi kokuba ithathe umhlalaphansi.Leyo idatha ebalulekile engayisebenzisa ngezindlela ezihlukahlukene ukuze ithuthukise ulwazi lwekhasimende, kokubili ngezinhlelo zayo zokubhalisa ku-inthanethi kanye nesitolo ezindaweni zayo ezingokoqobo, eyesihlanu yazo esanda kuvulwa e-San Francisco, ngemva kokuba inkampani ithole u-$125 million. utshalomali ngoMashi.Kulo nyaka, inkampani eyaduma ngezingubo eziqashisayo ze-e-commerce igxumela amabala angama-23 kunkomba yendlela yayo yokwenza ezomuntu siqu, njengoba yandise ukunikezwa kwayo komkhiqizo, kusukela ezimpahleni zakusihlwa ezisezingeni eliphezulu kuya kwezabasebenzi basehhovisi futhi manje kuya ezimbathweni zesikhashana.
Isilinganiso sisonke sokwenza kube ngokwakho: 73
3. I-DSW (Ikleliswe kunombolo 5)
Nakuba abanye abathengisi bekhula ngokugxila emikhakheni emisha sha, i-DSW iphindaphindeka kabili ku-tootsies, kusukela ngonyaka odlule ivule “izinsimbi zezinzipho” ezindaweni eziyisikhombisa.Umthengisi wezicathulo, owaguqula iminyaka engu-50 kulo nyaka, uthemba ukuthi isevisi ye-pedicure izokwandisa ukwethembeka kumalungu ayo ayizigidi ezingu-26 + ngokuwabuyisela kaningi ezitolo.Ngokujoyina idatha yokuphequlula ku-inthanethi enedatha yokwenziwayo, i-DSW ingakha umbono ophelele wekhasimende, ewusebenzisela ukuqonda lokho elikufunayo, futhi ngokuthola umbono owodwa wekhasimende kuwo wonke amashaneli, ingaqiniseka ukuthi ayithumeli. umlayezo we-imeyili wenqola oya kumthengi osevele uqedile ukuthenga esitolo.Ukwengeza, umthengisi usebenzisa imibuzo ebanzi kumakhasimende angaphakathi, awusebenzisela ukusiza ukwenza izincomo zomkhiqizo osuselwe kusibaluli osakaza ikhasi eliyisiqalo futhi ophushelwe kubathengi nge-imeyili ngemvamisa ehambisana nohambo lwamakhasimende.Ngokufanayo, uhlelo lokusebenza lwe-DSW lufaka izaziso eziqondiswe ku-geo ezizojabulisa umthengi uma eseduze nesitolo futhi enomvuzo otholakalayo noma okunikezwayo, okumkhumbuza ukuthi angase afune ukungena.
Isilinganiso sisonke somuntu siqu: 67
4. I-Urban Outfitters (Ikleliswe endaweni engu-7)
Ku-Q4 yonyaka wezimali wakamuva kakhulu, i-Urban ilethe ukukhula okunamadijithi amabili esiteshini sedijithali, okuqhutshwa ukwanda kwamaseshini, ukuguqulwa kanye nenani le-oda elimaphakathi.Ubuqotho busebenza ngempela: I-Urban inabalandeli abayizigidi ezingu-8.3 ku-Instagram;Uhlelo lwayo lokwethembeka oludumile, i-UO Rewards, inamalungu angaba yizigidi ezingu-10 emhlabeni wonke, abalwe ngaphezu kwamaphesenti angu-70 okuthengiswa komkhiqizo kuleyo kota.Lokho kungase kube ngenxa yokuthi uhlelo lwe-UO luvuza ngokucebile amalungu alo ngezipesheli ezikhethekile, imiklomelo ekhethekile, ukufinyelela kusenesikhathi ekuthengisweni, izaphulelo ezengeziwe nezinye izinzuzo.Uhlelo lwayo lokusebenza olulinganiselwe ngo-4.9, (oluzokutholela okuhle nakakhulu) lunikeza okuphakelayo komuntu siqu kakhulu, futhi izici zakhona eziguquguqukayo zokwenza kube lula ukusesha okufunayo.I-Urban Outfitters, ezofinyelela uphawu lwekhulu leminyaka ngonyaka ozayo, ibilokhu ihlanganisa izinto ezixubile, futhi yandisa ukuthi ngonyaka odlule nge-UO MRKT yayo, indawo yemakethe ekhethiwe ehlanganisa umphakathi wayo ngohlelo oluvelayo lwe- “ imikhiqizo egxile kwezamasiko kanye nezinto ezintsha ezitholakele."Umthengisi uphinde waqala ukwamukela inkokhelo ye-Apple kanye ne-Afterpay, inkundla yokuthenga manje, ekhokha kamuva.Okuhlangenwe nakho kwe-Urban Outfitters omnichannel nakho kufaka phakathi ama-imeyili aqondene nawe, ukuhlela okubandakanyayo nokuhambisanayo, kanye nokuxhumana okunesikhathi esikahle.
Isilinganiso sisonke somuntu siqu: 66
5. I-Adidas (Ikleliswe kunombolo 9)
Umthengisi wamateku ungene entweni enkulu ngesikhathi ethula iqoqo lakhe le-Yeezy, ukuhlanganyela kweminyaka eminingi nomrepha u-Kanye West, eminyakeni embalwa edlule, futhi manje wonke umuntu ulinde ukubona ukuthi i-adidas ikuphatheleni ngokubambisana kwayo no-Beyonce.Kuze kube manje, inkampani isamama mayelana nokwethulwa okuzayo.I-Adidas iphinde yakhe ukuxhumana namakhasimende ayo ngokusebenzisa idatha ukuze inikeze abathengi ulwazi abaludingayo, kungakhathaliseki ukuthi lokho kungenxa yamakhono ayo enqubo yokusesha nokuhlunga okunwetshiwe noma ngezinhlelo zokusebenza ezibhekelela izithakazelo zomuntu ngamunye, kusukela ezinhlosweni zezempilo nezokufaneleka (Runtastic), kuya ekwakheni ibhola lezinyawo. amakhono (Tango App).Sekukonke indlela yayo ye-omnichannel iyakhokha - njengoba isibikezelo se-gross yemaliji sizokhuphuka kulo nyaka sifinyelele cishe kumaphesenti angama-52.
Isikhathi sokuthumela: Jun-14-2022